Privacy Policy

Midlands Vinyl
Last Updated: October 15, 2026

At Midlands Vinyl, we value your trust and respect your privacy. Whether you're shopping for printed vinyl, purchasing crafting supplies, or working with us on a custom project, we want you to understand how your personal information is collected, used, and shared.

This Privacy Policy explains how Midlands Vinyl collects, uses, stores, and discloses information when you visit www.MidlandsVinyl.com, place an order, contact us, or otherwise interact with our online store.

By using our website, you acknowledge the practices described in this policy.

1. Information We Collect

We may collect personal information that you provide directly to us, as well as certain information collected automatically when you use our website.

Depending on how you interact with Midlands Vinyl, this information may include:

• Your name, email address, and phone number.

• Billing and shipping addresses.

• Order details, purchase history, and product preferences.

• Payment and transaction information.

• Customer service inquiries and communications.

• Artwork, photographs, logos, personalization details, and other files submitted for custom orders.

• Device information, IP address, browser type, and website activity.

• Marketing preferences and communication selections.

Payment transactions are processed through our supported payment providers. Midlands Vinyl does not need to receive or store your complete payment card information to fulfill your order.

2. How We Use Your Information

We collect and use personal information to operate our business and provide you with a positive shopping experience.

This may include:

• Processing payments and fulfilling purchases.

• Preparing, producing, and shipping orders.

• Creating personalized products and custom commercial projects.

• Communicating about orders, shipping updates, and customer service requests.

• Maintaining customer accounts and purchase records.

• Identifying and preventing fraudulent or unauthorized transactions.

• Improving our website, products, and services.

• Understanding shopping trends and website performance.

• Sending promotional emails or text messages in accordance with your communication preferences and applicable law.

• Meeting applicable legal, accounting, and business obligations.

We use personal information only for legitimate business purposes and other purposes permitted by applicable law.

3. Custom Orders & Submitted Artwork

When placing a custom order with Midlands Vinyl, you may be asked to submit artwork, photographs, logos, business information, or other materials necessary to complete your project.

These materials may be used to prepare proofs, communicate about design details, manufacture your products, and maintain appropriate order records.

Please avoid submitting sensitive personal information that is not necessary to complete your project.

We will not intentionally use your personal photographs or custom artwork for unrelated promotional purposes without appropriate permission.

4. Shopify & Third-Party Service Providers

Our online store is powered by Shopify, which provides the technology used to operate our website and process online transactions.

To provide our services, we may share necessary information with trusted third-party providers, including:

• Shopify and its supporting services.

• Payment processors and financing providers selected at checkout.

• Shipping and delivery carriers, including USPS, UPS, and FedEx.

• Website hosting and security providers.

• Customer service and communication platforms.

• Email and SMS marketing providers.

• Analytics, advertising, and website performance services.

These providers may process personal information according to their own privacy policies and applicable contractual obligations.

We may also disclose information when required by law, to protect our legal rights, to investigate suspected fraud, or as part of a legitimate business transfer.

5. Cookies & Website Analytics

Midlands Vinyl may use cookies and similar technologies to help our website function properly and improve your shopping experience.

These technologies may be used to:

• Remember items added to your shopping cart.

• Maintain website functionality and customer preferences.

• Understand how visitors interact with our store.

• Measure website traffic and marketing performance.

• Display relevant advertisements where applicable.

You can manage or restrict cookies through your browser settings and, where available, the privacy preference tools on our website.

Please understand that disabling certain cookies may affect the functionality of some website features.

6. Email & SMS Marketing

If you subscribe to our mailing list or otherwise provide the appropriate consent, Midlands Vinyl may send you information about new product releases, special promotions, sales, and other business updates.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in those messages.

If we offer SMS marketing, you may opt out by following the instructions provided in the text messages.

Unsubscribing from promotional communications does not prevent us from sending necessary transactional messages, such as order confirmations, shipping updates, or customer service responses.

7. How We Protect Your Information

We take reasonable measures to help protect the personal information entrusted to us.

Our website operates through Shopify and utilizes the security features and payment-processing protections provided by our e-commerce and service partners.

However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure.

We encourage customers to protect their account credentials and contact us if they suspect unauthorized activity involving their Midlands Vinyl account.

8. How Long We Keep Your Information

We retain personal information for as long as reasonably necessary to fulfill orders, provide customer support, maintain appropriate business records, resolve disputes, prevent fraud, and meet applicable legal obligations.

Information that is no longer required will be deleted, anonymized, or otherwise handled in accordance with our business practices and applicable law.

9. Your Privacy Choices & Rights

Depending on where you live, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to personal information we maintain about you.

• Request correction of inaccurate information.

• Request deletion of eligible personal information.

• Withdraw consent for certain marketing communications.

• Manage cookie preferences and certain advertising-related data uses.

• Exercise other privacy rights available under applicable law.

Some requests may be subject to legal exceptions, including information we must retain for transaction records, fraud prevention, or other legitimate obligations.

To submit a privacy-related request, please contact Midlands Vinyl using the contact information provided below. We may need to verify your identity before processing certain requests.

We will not unlawfully discriminate against customers for exercising their applicable privacy rights.

10. Children's Privacy

Our website is intended for general shopping purposes and is not directed toward children under the age of 13.

Midlands Vinyl does not knowingly collect personal information directly from children under 13.

If you believe a child has provided personal information to us without appropriate parental consent, please contact us so we can review the matter and take appropriate action.

11. External Websites & Links

Our website may contain links to third-party websites, social media platforms, or other external services.

Midlands Vinyl is not responsible for the privacy practices or content of websites that we do not own or operate.

We encourage customers to review the privacy policies of any third-party services they choose to use.

12. Changes to This Privacy Policy

Midlands Vinyl may update this Privacy Policy periodically to reflect changes in our business operations, website features, service providers, or applicable legal requirements.

Any revisions will be posted on this page with an updated effective date.

We encourage customers to review this policy occasionally to stay informed about how their information is handled.

13. Contact Midlands Vinyl

If you have questions about this Privacy Policy, would like to exercise an applicable privacy right, or need assistance regarding your personal information, please contact us using the Chat feature located on our website.

For privacy-related requests, please indicate that your inquiry concerns personal information so it can be handled appropriately.

Midlands Vinyl

Thank you for trusting Midlands Vinyl with your business and allowing us to be part of your creative journey!